Steve Lesnard has been appointed as a Board Director for Guayakí Yerba Mate. He brings extensive experience in brand marketing, general management, innovation, and cultural connection. Lesnard’s role on the board will be to guide and advise, leveraging his two decades of expertise to contribute to the company’s strategic growth.
Lesnard’s career includes significant achievements in driving business growth and enhancing brand visibility. His leadership roles at The North Face and Sephora have showcased his ability to implement innovative strategies and lead substantial business expansions. At Sephora, he spearheaded digital marketing strategies and global campaigns that resulted in notable post-pandemic growth. At The North Face, he focused on product innovation and expanding the brand’s global reach.
In his advisory role at Guayakí, Lesnard will apply his deep understanding of traditional and digital marketing to help the brand resonate with modern consumers while maintaining its core values. His focus on innovation will be crucial, to introduce new product lines that cater to evolving consumer preferences, ensuring the brand remains at the forefront of the industry.
Lesnard’s approach also includes fostering cultural connections by aligning the brand with significant cultural moments and trends. This approach aims to deepen consumer engagement and enhance the brand’s relevance and appeal.
Sustainability is a key area where Lesnard’s values align with Guayakí’s mission. His previous environmental initiatives at The North Face and Sephora will inform his guidance as the brand continues to foster sustainable practices into its operations. This alignment assures our stakeholders of our unwavering commitment to sustainability.
Lesnard’s appointment comes at a time of significant growth potential for the company. His leadership style, characterized by a focus on teamwork and innovation, is expected to invigorate the corporate culture, fostering an environment where creative ideas and strategic thinking thrive. This inspiring approach will be essential as the brand adapts to evolving consumer expectations and expands its market presence.
About Steve Lesnard
Steve Lesnard is a seasoned executive with over 20 years of experience in brand marketing, general management, and innovation. His notable roles include leadership positions at The North Face and Sephora, where he drove significant business growth and implemented cutting-edge marketing strategies. Lesnard is known for his ability to align brands with cultural trends, deepen consumer engagement, and lead with a focus on sustainability and innovation.
